In the beginning of this week, I wrote about my (non-existing) marketing strategy for WP Pusher, and boy, this week has gone by fast. The day after I wrote the blog, Sara Gooding decided to write an article about WP Pusher over at WP Tavern – a popular WordPress blog. I got pretty excited and realised how effective content marketing is. It works even before you start doing it!
In other news, I didn’t quite get the amount of traffic I would have expected from the Tavern. The day of the article, according to Google Analytics, 270 people stopped by my the landing page. Not quite a Hacker News kinda thing, but actually, I was pretty satisfied. See, out of those 270 visits, I got 50 free downloads which is almost 20 %.
Remember how WP Pusher is not allowed in the .org repository?
Since then, I have asked for people’s e-mail addresses upon download, so I can keep in touch and send them updates. Had WP Pusher still been on WordPress.org, 50 downloads in one day wouldn’t be anything exceptional, but think about it. 50 e-mails in one day. That’s not too bad and hence the title of this post. Maybe WordPress.org actually did me a favour by removing the plugin from the official repository.
To sum up the WP Tavern thing, I did not make any sales (that I could directly relate to the article) and I got roughly 100 downloads (the article was tweeted multiple times in the following days).
Content marketing it all
This week, I have been trying to work out how I am gonna strategically work with content marketing. I have been really busy with my clients, but every morning I have been reading articles, PDF’s and I have been jotting stuff down in a spreadsheet. I have also started a makeover of the WP Pusher Blog. At this point, I don’t think there is a lot of value in sharing the spreadsheet, but here is a recap of the most important things:
|Main channel||The WP Pusher Blog|
|Main focus||Develop Thought Leadership|
|Target audience||Freelance developers and agencies that work with version control on client projects.|
|Main Topics||Deployment, version control and best practices|
I think there is a demand for quality information about these topics, that hopefully the blog can help satisfy. I really believe that great content is the way to go. The article on WP Tavern was highly based on the few posts that are already on the blog, which leads me to an important point: Writers and journalists are busy people with deadlines. The easier you make it for them to write about you and your product, the more likely it is that they will do so. It’s really a great lesson for me that I will keep in mind.
Now that I have a better content strategy for the blog, and a fresh design, I’m ready to start creating some great content. Hopefully, that content will help drawing more attention to WP Pusher and ultimately more sales.
It has been almost a month since I launched and I am quite satisfied with the results so far. If I was still living in Chiang Mai, Thailand, WP Pusher would already pay for my rent and basic meals. That’s not quite the case here in Copenhagen, Denmark.